Ontario’s broader public sector organizations present a sizeable market opportunity for locally-produced foods. Through the ‘Building Supply and Demand for Ontario Cheese’ initiative, funded by the Broader Public Sector (BPS) Investment Fund, Sysco Ontario was challenged to identify synergies with Ontario based cheesemakers, to develop a plan to grow sales opportunities and to remove value-chain barriers among broader public sector institutions and contract feeders.
The program’s goal was to create a more constant supply of locally-produced cheeses, including specialty cheeses, to a variety of BPS institutions. Over a one-year period, Sysco employed a three-pronged approach to increase the use and hence purchase of Ontario cheeses in these institutions.
Download the full report in pdf form here to learn more about this exciting initiative!
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries.
- Sysco Canada