The Greenbelt Farmers' Market Network's interactive marketing campaign utilizes positive messaging to address issues around transparency, relationship building, affordability, and accessibility. The tagline: Fresh. Local. Fair: Trust in Farmers’ Markets uses survey results to re-enforce the elements most appreciated about farmers’ markets. Featuring arresting visuals with bold statements, the campaign also makes use of humor and colloquial language that applies to multiple age groups while maintaining a focused and direct message of trust-building.
Feast On is a certification program by the Ontario Culinary Tourism Alliance that recognizes restaurants committed to sourcing and celebrating Ontario Food and Drink. This report shows the impact of the program on Ontario Food Purchases and looks at the importance of food tourism and building Ontario's local food identity and culture.
On Tuesday, November 27th, the Greenbelt Fund hosted an interactive workshop to support Municipalities, School Boards and Post-secondary Institutions in their local food procurement goals and actions.Read more
From Food Waste to Great Taste—how Casa Bonita Foods is tapping into innovative opportunities to grow their business
It’s no secret that food waste is a growing area of focus at all levels of the food value chain. Factors such as economic and human behaviour, transport, lack of resources, and technological limitations all contribute to the many ways we waste food that could otherwise be utilized in effective, innovative and profitable ways.Read more
Guelph Community Health Centre’s Local Food Toolkit helps organizations overcome challenges in sourcing and serving more local food. The toolkit features stories from partners who were at various stages of their local programs, as well as a series of tools with more information about local food policies, seasonal purchasing, local wholesale suppliers and distributors, and worksheets to facilitate the transition of a BPS kitchen.
This report outlines the Corporation of Norfolk County’s experience with putting a system in place to increase the amount of Ontario food served in the Broader Public Sector.
Norfolk County highlights four phases of the project: product of origin assessment; increased local foods; equipment; and communications, procedures, and policies.
The Role of Co-operatives in Local Food Systems Development – United States Department of Agriculture, Rural Development
The Role of Co-operatives in Local Food Systems Development – United States Department of Agriculture, Rural DevelopmentRead more
Ontario Greenhouse Vegetable Growers’ comprehensive guide for greenhouse tomatoes, bell peppers, and cucumbers. Information in this marketing piece includes availability, tomato sweetness levels, culinary applications, recipe ideas, and more.