Building Reciprocity through Social Media, Aurora $16,500

Ontario Farm Fresh Marketing Association (OFFMA) will work with their approximately 300 farmer members to increase their social media presence across multiple platforms, raising consumer awareness of local food products and purchases of local food at farm-gate. OFFMA will increase the local food literacy of influential food bloggers (minimum of 10,000 followers each), coordinating visits and experiences with on-farm markets and farm fresh food, while working with their members to undertake a comprehensive social media strategy.