Supporting Local Beekeepers by Promoting 100% Ontario Honey and Mead, Milton $41,650

The Ontario Beekeepers Association (OBA) will develop marketing materials to launch the Ontario Mead Makers Association as an off-shoot of the OBA and increase their marketing efforts with trade and consumer promotions. Their goals include generating the demand for quality artisanal mead and developing mead quality standards similar to VQA, while also reinforcing the high value of local honey by refreshing recipe and educational content on their consumer website.