Increasing Food Literacy for Ontario Tender Fruit $120,000

Ontario Tender Fruit Growers will work with major retailers to increase awareness of Ontario tender fruit with colourful in-store display bins, merchandising kits, in-store sampling, and tender fruit recipes. While consumers think mainly of peaches when thinking of Ontario tender fruit, the awareness campaign will promote other locally-grown fruits available like tart cherries, nectarines, yellow and blue plums, coronation table grapes, pears, and apricots.