Identify, Source and Promote the Sale of Ontario Food Products, London $150,000
Summit Food Service implemented a new IT system that highlights local food in product guides, invoices, and sales reports. Both customers and sales representatives have been given the ability to run their own reports to quantify and analyze all Ontario food purchases. Summit also designed and ran an advertising program, Embrace Ontario, to promote sales of Ontario food to customers. Components of this included a monthly Ontario produce availability page, Ontario food listings, a monthly Ontario food feature article, and monthly-featured recipes.