Eat Local, Cook Global $75,000
Compass Group Canada built on their previous success by developing a marketing strategy to educate and motivate the consumer to increase their purchase of local menu items. Compass produced and distributed entrance communication stands to more than 40 locations across Ontario in order to raise awareness and to promote sustainability and wellness. Compass also developed and executed an Eat Local 4 Seasons campaign that used seasonally relevant recipes and menu items. Finally, Compass created a marketing kit to promote local food awareness, and developed internationally-based cuisine using local ingredients.