Diversity in Local Food Options for Public Institutions, Vineland Station $14,946
Vineland Research and Innovation Centre have been working hard to bring ethnocultural vegetables to consumers via retail stores and expected to see that expanded to broader public sector institutions. Following the completion of interviews with BPS institutions, Vineland found similar criterion for buyers purchasing ethnocultural vegetables and non-ethnocultural vegetables, with quality, consistency, availability, and food safety all listed as important factors. The research also concluded that BPS institutions want to stay relevant to customers and must continue adapting their offerings as immigration patterns change. The evolving demographic bodes well for future demand on ethnocultural vegetables. Vineland’s ongoing plans include using their research to assess potential market size for ethnocultural vegetables, identifying market barriers, and raising the visibility of ethnocultural vegetables.