Identify, Source and Promote Ontario Food, Vaughn $49,429

Food distributor SKOR Foodservice made changes to their inventory database to identify Ontario products and quickly switched 20 of the 100 products they identified as non-local to local. SKOR sales representatives were trained in selling Ontario products and a protein category manager increased sales by adding eight pork product SKUs. A marketing program implemented by SKOR included revising their website to focus on Ontario food and growers, developing and promoting Ontario recipes, making Ontario produce the theme for SKOR’s annual Food Show, and advertising in Ontario Restaurant News.