Creating a New Food Culture, Scarborough $191,000

Understanding fresh local food as a key component in a patient’s health and recovery, Scarborough Hospital worked diligently to bring high-quality local products to their facility. An overhaul of weekly patient menus, new training for staff, upgraded kitchen equipment, updated procurement processes calling for additional local food purchasing, and forging of new relationships with local food producers and distributors are examples of how Scarborough took great strides towards achieving their vision of fresh local food throughout the hospital. Brand awareness was increased through an extensive communications roll out using social and traditional media, resulting in several high profile media stories.