Growing the Value of Ontario Protein in Public Institutions, Guelph $80,180

The Ontario Independent Meat Processors worked collaboratively to increase purchases of locally produced meats by major volume buyers. Qualitative research conducted by George Morris Centre and fsStrategy was pivotal in outlining the necessary steps to increase Ontario protein sales within the broader public sector, as well as the products that held the greatest potential for increased sales. A resounding need for an umbrella program geared towards marketing Ontario proteins across species as well as the outlining of the added value of Ontario proteins was echoed throughout the project by foodservice operators and distributors.