Building Resources for Education, Guelph $25,000
Adaptability and resilience are two leadership traits that Rowe Farm Meats have exhibited in their journey to facilitate change within their company and the Canadian meat industry. Rowe Farm Meats set out to market and distribute their product to the broader public sector through a resource centre, which included a demo kitchen. After realizing this was not the route best suited towards their goal, Rowe Farm Meats went back to the drawing board and reimagined their plan. This time they identified market demand for specialty meat products such as gluten-free. With a newly formulated proposal, Rowe Farm Meats opened a central warehouse that could supply both retail and foodservice operations.