Vineland Research and Innovation Centre

Vineland Research and Innovation Centre have been working hard to bring ethno-cultural vegetables to consumers via retail stores and expected to see that expanded to broader public sector institutions. Following the completion of interviews with BPS institutions, Vineland found similar criterion for buyers purchasing ethno-cultural vegetables and non-ethno-cultural vegetables, with quality, consistency, availability, and food safety all listed as important factors. The research also concluded that BPS institutions want to stay relevant with customers and must continue adapting their offerings as immigration patterns change. The evolving demographic bodes well for future demand on ethno-cultural vegetables. Vineland’s ongoing plans include using their research to assess potential market size for ethno-cultural vegetables, identifying market barriers, and raising visibility of ethno-cultural vegetables.

For more information about Vineland Research and Innovation Centre, visit their website