Ontario Independent Meat Processors

The Ontario Independent Meat Processors worked collaboratively to increase purchases of locally produced meats by major volume buyers. Qualitative research conducted by George Morris Centre and fsStrategy was pivotal in outlining the necessary steps to increase Ontario protein sales within the broader public sector, as well as the products that held the greatest potential for increased sales. A resounding need for an umbrella program geared towards marketing Ontario proteins across species as well as the outlining of added value of Ontario proteins were echoed throughout the project by foodservice operators and distributors.

For more information about the Ontario Independent Meat Processors, visit their website and their Ontariofresh.ca profile