The Greenbelt Farmers' Market Network's interactive marketing campaign utilizes positive messaging to address issues around transparency, relationship building, affordability, and accessibility. The tagline: Fresh. Local. Fair: Trust in Farmers’ Markets uses survey results to re-enforce the elements most appreciated about farmers’ markets. Featuring arresting visuals with bold statements, the campaign also makes use of humor and colloquial language that applies to multiple age groups while maintaining a focused and direct message of trust-building. 

Read the Fresh. Local. Fair. Farmers' Market marketing campaign user guide