Every Wednesday will be Local Food Wednesday, as the University of Toronto Scarborough Campus shows that a university can find creative ways to bring local food to student meals. Boasting an on-site farmers market already, U of T will use their grant to build on that momentum, hosting events, and developing an on-campus local food brand that will help customers easily identify what is fresh and local. They plan to boost their already impressive 30 per cent local food spend a further 10 per cent over the course of the Challenge.