Sysco set out with the ambitious goal to increase the demand for Ontario cheese and in turn assist Ontario cheesemakers’ efforts to deliver supply to a new customer base. On the demand side of the equation, Sysco worked with two institutional broader public sector partners to reimagine their menus and feature Ontario cheese. Just as cheesemakers had to change to meet health and safety, nutrition and packaging requirements, Sysco also adopted its procurement procedures to accommodate small-scale production and specialty products. The success of working with both the supplier and the customer far surpassed Sysco’s anticipated increase in Ontario cheese sales, with a 26.8 per cent surge in sales representing more than a $4.5 million increase. Sysco has dispelled perceived cost barriers to local cheese resulting in previously Ontario cheese-free BPS institutions now purchasing local product.