Compass Group Canada
Foodservice operator Compass Group Canada is committed to helping promote Ontario food products. During this project, Compass teamed up with their suppliers to geo-tag over 85 per cent of the local products they buy. A managed order guide was developed to assist in giving unit level managers much needed current information on product origin. The Closer To Home campaign provided materials to identify and promote Ontario product to more than 300 broader public sector locations. The campaign also provided exposure for Compass’ growers through farm tours and information distribution at farmers’ markets. In 2011, six new Ontario products were test marketed in different BPS locations. After only four months these products resulted in sales of more than $160,000.