Rebuilding Consumer Trust in Farmers’ Markets, Toronto $65,000

The Greenbelt Farmers' Market Network (GBFMN) will undertake a comprehensive survey of consumer attitudes towards farmers’ markets and utilize the findings to develop new marketing strategies and materials. Additionally, GBFMN will provide IT support to help Market Managers take advantage of online advertising opportunities, provide workshop-based instruction on small business enterprise tools in relation to the collected market data and engage in stakeholder work to promote a systemic shift towards vendor transparency.